Blue Inc Appoints FACT-Finder

5 October 2011. Urban fashion retailer Blue Inc has appointed FACT-Finder to integrate a search and navigation facility on its website BlueInc.co.uk, in a bid to increase onsite conversion and customer experience. The European leaders of search and navigation, have partnered with digital agency Foresight, who have re-platformed the website to Magento.

As part of the online overhaul FACT-Finder has implemented a new search function, including a “drop-down” suggestion, faceted navigation, dynamic merchandising features, and automatic search optimisations.